Lyle & Scott LEVELS Berlin
LEVELS Berlin was an experiential fashion activation designed to introduce the Lyle & Scott 150-year anniversary collection, reinterpreted by contemporary designers, to Berlin’s cultural landscape.
What we did:
Reimagining 150 Years of Heritage for a New Generation
For Lyle & Scott’s 150-year anniversary, LÅ BOOM produced LEVELS Berlin, a two-day experiential brand activation and fashion pop-up introducing the designer-reinterpreted anniversary collection to the city’s creative community.
Designed as a collision between British pub heritage and modern fashion culture, LEVELS created something young people rarely find today: a place to belong, in a city where social spaces are becoming increasingly expensive.
What we delivered:
LÅ BOOM led the LEVELS Berlin activation end-to-end
Scope included:
Experiential Strategy & Cultural Positioning
Creative Direction & Concept Worldbuilding
Set Design, Fabrication & Spatial Build
Technical Production
Program Development
PR & Guest Experience
Influencer & Talent Management
On-Site Operations & Event Management
Deep Dive
The Challenge
How do you make a British heritage brand culturally relevant in Berlin
a city driven by youth culture, creativity, and authenticity? At a time when Gen Z faces shrinking access to social spaces, we aimed to create something rare: a space to belong, built from storytelling, accessibility, and community
The Concept
How it Came To Life
LEVELS was built on the contrast between classic pub spirit and modern fashion identity:
Archive pieces placed next to the new designer-led LEVELS collection
Warm pub cues blended with contemporary set design and lighting
British heritage connected with football, music, and street style
A visual narrative that felt nostalgic and freshly relevant
Archive pieces staged alongside the new LEVELS collection, past and future in dialogue, no barrier, no hierarchy.
Pub atmosphere translated into spatial design: warm materials, deliberate lighting, the feeling of somewhere you'd linger.
Designer panel: the creatives behind the LEVELS collection took the floor, giving the brand a human voice beyond the product.
Fashion-Infused Pub Quiz in two rounds: Archive Year (dating historic Lyle & Scott campaigns) and Styling Challenge (teams dressing models from the archive on prompts). 95% participation. Guests stopped being guests and started being co-creators.
Einhundert DJ Takeover grounded the whole evening in Berlin's sound culture, not imported, not decorative. Native.
Guest list built around taste-shapers: 200 personalized PR invites to stylists, editors, designers, and creators. 140K+ influencer reach at editorial, non-commercial tone.
What happened
350+ attendees. Venue capacity tripled. 95% of the room participated in live programming, which almost never happens.
LEVELS generated 140K+ reach through a curated group of Berlin-based voices who talked about it like a night out, not a brand moment.
The activation established LEVELS as an ongoing cultural platform rather than a one-night launch. And one guest said it better than any metric could: