TIKTOK AWARDS 2024

A man in a light-colored suit holding a virtual reality headset with headphones at an event, with a large screen and promotional background behind him.

Crowd of people at a nightclub with colorful lighting and fog.

Person holding a microphone labeled 'InStyle' and 'RODE' in front of a camera on a tripod, with a blurred background of a media wall.

Elegant dinner table setting with wine glasses, floral centerpiece with pink and red flowers, and a small lamp, in a dimly lit restaurant.

Elegant event table setting with floral centerpieces, wine glasses, and a menu, with a blurred background of people and dim lighting.

People lining up at a Five Guys fast-food restaurant, with the staff preparing a drink behind the counter.

Empty indoor marketplace with a TikTok Market booth featuring shelves of products and a large LED screen display, red and white checkered flooring, and industrial ceiling.

Three people in the foreground pose for a selfie at a crowded nightclub, with many dancing and enjoying drinks in the background.

A red car parked outside a brick building with large windows at night, illuminated by colorful neon lights and vertical light fixtures.

A woman on stage at the TikTok Awards, wearing a black pinstripe dress, knee-high socks, and platform shoes, with decorative heart-shaped hair accessories, holding a notebook, in front of a digital backdrop with gaming and social media icons.

Group of people socializing at a dinner event, with a table decorated with flowers and drinks in a dimly lit setting.

Berlin

The TikTok Awards 2024 brought together 550 creators, brands, agencies, and cultural figures for TikTok’s biggest night in the DACH region. LÅ BOOM was tasked with transforming Reinbeckhallen into a fully immersive award world with stage show, dinner experience, and interactive installations all working towards TikTok’s core goals: celebrating excellence, strengthening trust, and elevating the platform’s creative and commercial power.
Hosted by Aminata Belli and featuring performances by Adam Port and Rice & Stew, the ceremony honored more than 40 nominees across creator and brand categories.

DEEP DIVE

SPOTIFY END OF YEAR DINNER

Person playing grand piano in a dimly lit room with warm orange lighting on the walls, and a neon sign glowing in front of the piano.

A group of seven young adults posing on a staircase with red carpeting. They are sitting or kneeling on the stairs, smiling and looking at the camera. The background includes marble panels and a curved wall with gold accents.

Interior of a large, elegant hall with a grand staircase, a statue of a man on a horse, and numerous people socializing.

A person is holding a fork and knife over a white plate with sliced meat and garnish. There are multiple glasses of water and wine on the dark table, along with a printed menu.

A formal dinner table setting with black tablecloth, white plates, silverware, wine glasses, water bottles, and folded menus, featuring a floral centerpiece of dark purple flowers.

Close-up of a vinyl record on a turntable with a white paper insert featuring black and red text, and a reflection of red light on the record.

Elegant banquet hall with round tables decorated with black tablecloths, floral centerpieces, and place settings, set for an event. The hall features large arched windows and a painting on the back wall.

Four people standing on steps inside a grand, ornate building with marble columns. Two men are facing each other, with one wearing a green velvet jacket and the other a black jacket with writing on the back. A woman with bright red hair in a fur coat

Interior of a grand hall with classical sculptures on pedestals, illuminated with purple and red lighting.

A cylindrical advertising display covered with multiple posters promoting music albums and artists, situated indoors against a marble wall.

Group of seven people standing in front of a white backdrop with a neon sign, posing for a photo at an indoor event.

Berlin
For Spotify, LÅ BOOM designed the End-of-Year Artist Dinner as an intimate “Off the Record” experience, a deliberate pause to close the year with the people who shape it. Set within the Bode-Museum, the evening drew on the space’s scale and history to ground the experience, creating an atmosphere where artists could arrive, slow down, and feel at ease. Through smaller round tables and a reduced, elegant setting, the focus shifted to presence and connection. Sculptural florals and warm light framed a shared moment where artists didn’t have to perform they arrived, connected, and felt genuinely valued.

ZALANDO DENIM x DENIM

A young man with curly hair wearing a grey bomber jacket and jeans is playing with a basketball indoors. He appears to be in motion, possibly spinning or dribbling the basketball, with a wall of basketballs and curtains in the background.

Three women standing together at a nightclub, dressed in eclectic vintage fashion, with a brick wall and disco ball in the background.

A person with a shaved head getting a black tattoo on the scalp, with tattoo artist wearing gloves using tattooing equipment, while in the background several people are observing.

A woman singing into a microphone on stage with an exposed brick wall background and stage lighting.

Crowd of people at an indoor event with blue and purple lighting, white draped walls, and a high ceiling.

A woman with long, wavy dark hair singing into a microphone on stage, raising one hand in the air. She wears a white tank top, black jeans, and jewelry. The background features a brick wall and warm lighting in a rustic venue.

A female DJ or music mixer wearing a racing jacket with logos, using DJ equipment at a lively nightclub or event with colorful lighting and people in the background.

A woman with platinum blonde hair getting a haircut by a hairstylist in a busy salon or backstage area, with other people and equipment in the background.

A woman with a large black hood is applying makeup to a young woman sitting with her hands in her lap during a backstage or salon setting, surrounded by other seated individuals, with gray curtains in the background.

A woman drinking from a green larger bottle of Sonoma soda with a crowd in the background.

Several glass bottles labeled with different flavors such as mint and lemon on a bar counter, with a blurred background of people and a dimly lit indoor setting.

A young woman sitting on the floor of a clothing store, holding a designer handbag, wearing a denim jacket and jeans, with blonde hair and gold earrings, looking upwards amidst racks of clothes and a brick wall in the background.

A young woman with short dark hair wearing a white T-shirt with red text that reads 'DREAMS ARE DESTINY' being spray painted by another person at an indoor event with palm plants in the background.

Two women shopping at a market, holding white T-shirts with bold black graffiti-style text. One shirt says 'Love's Camels First' with a heart, the other says 'Got Big Pals'.

A young man with shaved head and tattoos standing with one hand on his hip in front of a wall with large white letters spelling "WEEKLY."

A young woman riding a mechanical bull indoors, smiling and holding on, with brick walls and string lights overhead.

A person with black and white tribal-style face paint or tattoo designs on their bald head, looking downward.

Person drying nails with a hairdryer in a salon, with various nail tools on the wooden table.

People working on denim clothing project at a long table in a tent or makeshift workspace, assembling or customizing jeans with various tools and supplies.

A collection of paintbrushes, bottles, and containers on a dark surface, including a wooden bowl, a white container, and a blue box with glue sticks and other tools.

A person is customizing a pair of blue jeans with white letter stickers to spell 'S.E.E.K.' on the back pocket, at a crafting or DIY event with various supplies on the table.

Pair of blue jeans with steam or smoke rising from them, viewed through glass behind a red surface.

Person’s hands operating a denim jacket or jeans in a factory or workshop setting.

Clothing store or showroom with racks of hanging garments against brick walls, a large table with clothes and bottles, and industrial lighting in a spacious warehouse-like setting.

Indoor clothing store with exposed brick walls, hanging lights, clothing racks with shirts and pants, black chairs around a table with supplies, and a casual industrial atmosphere.

Display of basketballs arranged in a wooden cabinet with a sign reading 'TOMMY JEANS'.

Clothing display inside a Pepe Jeans London store with a black metal frame, hanging garments, and a neon sign on the right side that reads 'Pepe Jeans London'.

Display of colorful nail art stickers arranged in rows on a clear stand, with various designs and vibrant colors.

A black table with various small containers and bowls holding craft supplies, including jars, scissors, markers, and thread, arranged on a dark surface with chairs around it.

Indoor event space with a desert-themed stage, Decor includes sand, cacti, and desert plants, blue curtain backdrop with illuminated sign, modern lighting, and seating area.

Indoor event space with sandy floor, desert plants, illuminated hanging lamp, and DJ equipment, set against a brick wall and white drapery with colorful lighting.

Interior of a retro-style diner with a shiny metallic exterior, that has 'Wrangler' and 'Diner' signs. There are two small tables with black leather seats, and potted plants in front of the diner. The floor is dark and glossy, with parking lines visi

An art installation featuring stacked vintage CRT televisions displaying static and distorted images, surrounded by lush green potted plants, in an industrial-style space with metal scaffolding and a concrete floor.

Interior of a modern, industrial-style space with a brown leather couch, multiple stacked small television screens, potted plants, white curtains, and a clothing rack with white and pink clothes, with some people in the background.

Indoor event space with a large illuminated sign that reads 'REPLAY' in front of a multi-storey scaffolding structure decorated with plants. There are tables with plates and glasses, and two women are standing and talking near a large white curtain w

People standing and talking on a train platform at night with colorful chairs in the foreground and a silver train with the sign 'Lee' in the background.

Indoor fashion display with clothing racks, mannequins, and stage area, sign reading 'WEEKDAY', mirrors, and chairs in an industrial-style space.

Clothing display with hanging jackets, pants, and shoes on a beige carpeted floor, in a large indoor space with a black ceiling and bright overhead lights.

Interior of a modern, industrial-style diner with colorful chairs, a vintage trailer labeled "Lace," and illuminated signs for "Wrangler" and "Diner."

Berlin
Hosted by Zalando, LÅ BOOM produced DENIM x DENIM, a one-day, multi-brand creative experience celebrating denim as a medium for self-expression. Bringing together Lee, Levi’s, Tommy Jeans, Pepe Jeans, Weekday, Wrangler, and Replay, the event transformed customization into a shared cultural moment.
Each brand translated its identity into hands-on workshops and interactive stations, inviting guests to design, modify, and personalize denim in their own way. Supported by beauty, styling, and playful experiential elements, DENIM x DENIM moved beyond a traditional brand showcase, positioning Zalando as a platform where creativity, community, and fashion culture come together in real time.

DEEP DIVE

SPOTIFY LEGENDS CLUB: KAULITZ HILLS

Berlin
For Spotify, LÅ BOOM designed Spotify Legends Club as an intimate, full-circle celebration of German podcast culture. Developed as a premium event and video format, the series honors the platform's most impactful creators - those surpassing the 100-million-stream milestone, by bringing them closer to the communities that built them.
To launch the format, we brought Bill and Tom Kaulitz of Kaulitz Hills—now boasting over 250 million streams—back to where their journey began. Hosted at Berlin’s historic Borchardt, the very venue of their original 2021 Spotify contract signing, the evening was designed around nostalgia, connection, and a profound sense of homecoming.
Departing from their usual remote broadcast from Hollywood, the twins stepped into a space shared with 100 of their most dedicated fans. The atmosphere was intimate and unfiltered; a live-recorded podcast where memories from five years of broadcasting, candid gossip, and industry secrets took center stage. Through this deliberate gathering, the focus shifted from digital metrics to physical resonance, translating cultural milestones into an authentic, shared moment soon to be released as an exclusive video podcast on Spotify.

REDBULL MIDSUMMER

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Berlin
For Red Bull Midsummer's Berlin chapter, Lå Boom scouted the location, led production and setup, and ran the bars for the city's leg of a global celebration of the longest day of the year — a 28-hour program synchronized across seven cities that turned the start of summer into a worldwide dancefloor. From sunrise until deep into the night, thousands of guests followed a continuous lineup of DJ sets, community formats, and high-energy programming, connected live via video from Berlin to Los Angeles.
At the center of it all was the rooftop of the new KALLE Neukölln, where Berlin's electro DNA met an international lineup: DJ Seinfeld, X CLUB, TWOFACED, Mona Yim, and JOPLYN delivered exactly the sound the city is celebrated for around the world. The energy peaked when DJ Heartstring appeared as the secret headliner — euphoria included, as the sunset took over the skyline above Neukölln's rooftops.
In parallel, the floor curated by Refuge Worldwide showcased the other side of Berlin's scene: miszo, Mandel Turner, Kenza, and Basti Rauch brought raw, direct sounds to the rooftop — close to what's currently shaping the city musically, and proof of its diversity.
The celebration wasn't limited to the venue. SUNSHINE LIVE broadcast the event via audio livestream, carrying the Berlin vibe across every channel, while a global real-time broadcast connected all seven cities — bringing the view from Neukölln straight to dancefloors around the world.
The day had already kicked off that morning with a side program that went far beyond music: the Community Run with adidas Runners set the pace, followed by Strength Sessions with Serious Saturday and BEAT81 for the extra push. Creative highlights rounded things out, including an exclusive dance workshop by DNPRI and the Customization Lab powered by adidas, featuring custom airbrush designs by Berlin artist Kariem Youngblood.

STRANGER THINGS PREMIERE - QUIKSILVER

A young woman with red hair and freckles, wearing a yellow cap and shirt, is smiling while handing a slice of pizza on a paper plate through a window of a food truck.

A woman holding a phone to her ear next to a neon sign for Netflix and Stranger Things with a red glow in a dark setting.

Audience seated in theater watching a Netflix Stranger Things premiere or event with a large screen displaying Stranger Things artwork.

An indoor space with a tropical theme, illuminated by colorful neon lights. There are two white Adirondack chairs facing each other in front of a large plant with tall, spiky leaves. Two bicycles are parked on either side of the chairs. The backgroun

A yellow van with red writing that says "pizza" and "Surfer Boy" parked on a grassy area with trees and bushes around it. There is also a yellow and red sandwich board sign on the sidewalk that reads "Surfer Boy Pizza, Delivered Hot and Quik."

An indoor venue with sandy ground, tropical plants, and surf-themed decor, illuminated by colorful lights with a small building featuring a surfboard and sign that reads 'Surf & Turf.'

Berlin
Turning the Kraftwerk Berlin Upside Down! In collaboration with Netflix, Zalando & Quiksilver we brought the new Stranger Things California Beach vibe to Berlin. Working together with Pioneers Agency & Carolin Rugabber we built up a Leonora Hills Beach scene inside and served some hot Pizza directly from our Surfer Boy Pizza Truck

NIKE X ZALANDO – NEVER DONE PLAYING

Children running through a rainbow-themed archway decorated with fluffy white clouds in an indoor play area.

Multiple colorful drawings of sneakers on paper scattered on a green surface, with a handwritten note in German.

Children playing basketball in a colorful indoor playground with bright pink and yellow walls, basketballs, and a funky mural of a cartoon character with a big smiling face.

Children and adults at a colorful indoor basketball activity area, some children holding basketballs, with vibrant wall murals and motivational quote 'Never Done Playing' in the background.

Young girl smiling and leaning over a trampoline with black padding, in an indoor or outdoor play area with blurred background.

People dining and socializing in a colorful, indoor space with vibrant wall murals, a mix of seated and standing individuals, and a lively atmosphere.

Person holding a white Nike athletic shoe indoors with colorful blurred background and other people.

A man in a bright green shirt and black shorts is mid-air performing a jump on a slackline at an indoor event, with an audience of children and adults watching from matted seating.

Person wearing gloves holding a colorful tie-dye pair of socks against a blue and green background.

Children and adults gathered in an indoor play area with colorful cones, large balls, and playful decorations.

A young girl with curly blonde hair holding a drawing of a colorful sneaker, sitting at a green table in a room with other children.

People gathered in a colorful, modern indoor space, sitting around tables, with some standing, engaged in dining or conversation, with vibrant walls and decor.

Child wearing colorful athletic shoes with orange and blue stripes, gold slip-on shoes, gray and black pants, and a gray sweatshirt, sitting on a blue floor and holding a smartphone.

Five children playing on an inflatable bounce house with a red wall and striped columns.

Children playing in a ball pit at an indoor amusement center, with colorful inflatable tubes and adults supervising.

Children playing in a colorful ball pit at an indoor playground.

Berlin
For Nike, LÅ BOOM produced Cloud Land, a large-scale indoor experience designed to keep kids and parents active through play, movement, and making. Built as an open playground rather than a fixed program, the space encouraged shared participation and easy discovery.
Hosted at ewerk Berlin in central Berlin, the location ensured high accessibility and a weather-proof setting for families. Through hands-on activity stations, Cloud Land delivered measurable engagement while positioning Nike as a brand that makes movement accessible, positive, and a stylish part of everyday family life.

SPOTIFY AUDIO BOOK LAUNCH

A female DJ with curly hair wearing headphones, standing in front of DJ equipment, at a busy indoor event with many people socializing and walking around.

Modern interior space with concrete ceiling and large glass windows. There are green plants in pots and a white reception desk with bowls of flowers on top. The space features exposed ductwork and multicolored lighting.

Four young adults smiling and posing together at an indoor event with a floral backdrop and purple lighting.

A crowded indoor event with people standing and sitting, a stage with a DJ, and a large screen displaying 'Finneus Kapite' in a modern building with multiple floors and white walls.

Modern indoor space with a neon Spotify sign, plants, large windows with white curtains, and textured flooring.

A woman at a tasting event holding a glass of wine standing in front of a tray of assorted desserts, with a white wall that has the name Emilybeccaf.kuang and a Spotify code on it. Other people are visible in the background.

A young woman with long blond hair holding a microphone, wearing a beige hoodie with green sleeves and a colorful graphic design on the front, singing or speaking on stage with a dark background.

Close-up of a shiny metallic ball sculpture reflected in a mirror, with a blank orange stand holding a pink card with purple text, on a black table.

Sign with the name 'Rebecca Yarros' and a Spotify QR code beneath it, next to a display case with brown and white candies.

A modern, white gift or buffet table displays assorted desserts and a large floral arrangement with purple and orange flowers in a stylish room with curved white walls, black accents, and a terrazzo floor.

Modern interior space with plants, seating areas, concrete walls, glass railings, and directional signs indicating the main stage, cloakroom, WC, and more, in an open, industrial-style building.

A group of five people, two women and three men, standing outside a building and talking. One woman is looking at her phone, another woman and one man are engaged in conversation, and two men are observing. The background features a large Spotify log

A Spotify branded coffee stand with a coffee grinder and cups, surrounded by green plants, in a room with white curtains, concrete walls, and black-and-white patterned floor.

A sign with a pink background and white text indicating directions to the main stage and cloak room, surrounded by potted plants, in an indoor setting.

An indoor event space with a small stage where a woman is talking to an audience of approximately 40 people. The stage is decorated with several large green plants. A large digital screen behind the speaker displays text including '12 hours' and '€9.

Interior of a modern building with high ceilings, featuring white curtains with black text, plants, and seating areas.

A woman with platinum blonde hair, wearing earrings and a beige shirt, is sitting at a table with beauty products, a glass of champagne, and promotional items around her. The background includes plants and a lit lamp.

Spotify Audiobooks Launch — DACH
For the launch of Spotify Audiobooks in Premium across the DACH region, an intimate experience at Spotify’s Berlin headquarters introduced a curated audience to audiobooks as an extension of everyday listening. Narrative themes were translated into spatial design through immersive text installations, interactive discovery moments, and editorial staging, while a playful pairing of selected audiobooks with handcrafted pralines invited guests to explore stories through taste as well as sound, positioning Spotify Audiobooks as an accessible and sensorial addition to the Premium ecosystem.

NARS x TIKTOK

Berlin
For NARS, LÅ BOOM designed the TikTok Creator Event as an exclusive, invite-only experience, a deliberate two-day gathering to introduce 60 influencers to the new NARS foundation. Taking place in Berlin on March 10–11, with the main program held at Bridge Studios, the event drew on the energy of the space to create an atmosphere where creators could arrive, engage, and be inspired. Through the "Face Everything" makeup masterclass, guests were introduced to the latest NARS foundation in a hands-on, immersive setting, before the evening unfolded into a DJ set, drinks, and food. A pop-up photo studio and a dedicated product trial area framed a shared moment where discovery and content came together naturally, guests didn't have to try - they experienced, explored, and left inspired.

DUTY FREE EXHIBITION AT TLX

A group of people, some wearing orange vests, gathered in an airport terminal with red fog or smoke on the floor. Overhead signs indicate directions to gates, parking, baggage service, and a GAT area.

Person with red hair wearing an orange safety vest and camouflage pants interacting with a large wall graphic showing two hands holding a key and a padlock with arrows pointing in both directions.

Two young adults smiling at the camera, one man and one woman, in an indoor setting. The man is dressed in a suit with a red striped tie and is wearing an orange safety vest, holding a drink and a credit card. The woman is wearing a leather jacket, g

A round yellow table set for a duty-free shopping event, with bottled water, glasses, colorful rainbow stickers, and paper signs.

Empty room with a mural of stylized figures sitting at desks, taken in a dimly lit building with black tile flooring and a dark ceiling.

A man in a suit jacket, shorts, and sneakers stands in an airport with a trolley, in front of glass doors and a high, geometric glass ceiling.

A woman in an airline uniform serving drinks at a table with small cups of tomato juice in an industrial-style interior.

Empty airport seating area with chairs facing a white wall, decorated with three framed posters depicting airplane travel and passengers. Large windows on the left show parts of the airport tarmac outside.

Group of people wearing orange safety vests walking through an airport corridor at night.

Two women wearing orange safety vests sitting and talking on airport benches, with other women in safety vests in the background indoors at night.

Two women in orange safety vests smiling and talking at an airport terminal, with airport signage and other people in the background.

People sitting at a yellow table in a dimly lit venue, some with wine glasses, and a man in a tiger-print shirt with a blue cap, showing a menu or card.

Group of people wearing orange safety vests walking through an indoor parking garage at night.

People seated at a round table enjoying a dinner, with wine glasses and plates of food, in a large industrial-style venue with high ceilings and exposed pipes.

Two women smiling and holding hands at a yellow table with wine glasses, in a dimly lit lounge or bar setting.

A woman dressed in a blue uniform and hat stands behind a yellow cart with multiple bowls of food, likely in a restaurant or catering setting.

Signboard showing airplane arrival information and a safety poster depicting an emergency evacuation plan on an airplane.

A man in a suit, shorts, and sneakers kneeling on one knee, giving a thumbs-up gesture. He is wearing a hat with the text 'Nothing to Declare'. Behind him, there is a green and white sign that says 'Nothing to Declare' in large letters.

Berlin
Exclusive Art Exhibition and Dinner at Berlin’s Former Airport
We hosted an art exhibition and exclusive dinner at the iconic former Berlin airport. The event combined contemporary art by Joachim Bosse with a one-of-a-kind dining experience in this historic setting. The unique atmosphere, blending the industrial charm of the airport with striking artistic expression, made for a memorable evening of culture and creativity.

DEEP DIVE

COLGATE x TIKTOK

Berlin
For Colgate, LÅ BOOM designed the TikTok Creator Event as an exclusive brand experience, a deliberate moment to celebrate the new Colgate Max White Purple Serum with the people who make it visible. Set within the gallery of nhow Berlin in June, the evening drew on the space's urban, creative energy to create an atmosphere where creators and influencers could arrive, discover, and feel inspired. Through interactive testing stations and direct access to purchase via the TikTok Shop, experience and action merged seamlessly. Product staging and digital immediacy framed a shared moment where content didn't need to be forced, it emerged because the experience itself delivered.

ZALANDO x TRIUMPH

A woman playing cello on stage with music stand, in a dimly lit room with wooden wall background, audience member seated in the foreground.

Person holding a mirror with the words "love yourself" written on it, reflecting their face.

Group of women gathered around a large wooden table with flowers and papers, some women are standing and some are sitting, in a modern well-lit room with big windows.

Group of people socializing at an indoor gathering with modern decor, large windows, and ambient lighting.

A young woman with blonde hair, hoop earrings, and a leather jacket is sitting at a table, holding a glass to her lips, surrounded by other people in a modern indoor setting.

People holding glasses of drinks and a small plate with a dumpling, fork, and sauce in a social setting.

A table filled with various lace and fabric items, with three clear glass vases holding dried floral arrangements, including brown grasses and small white flowers.

Group of people sitting on black cushions in a minimalist room with wooden walls and a large gong at the back.

Five women sitting on benches against a gray wall, with some holding wine glasses and eating from bowls, in an indoor setting.

People lying down on mats in a dark meditation or yoga space with a gong in the background.

A woman with curly hair and rings is hitting a large gong with a blue mallet.

A woman with curly hair practicing sound healing with a gong in a minimalist studio with wooden floors and a concrete wall, sitting cross-legged on a mat surrounded by healing instruments.

Group of women socializing and shopping at a boutique or retail store with lingerie display and large windows in modern interior

A young woman with platinum blonde hair, tattoos on her arms, and hoop earrings is reading a piece of paper. She is holding a black mug in her left hand, wearing a white cropped turtleneck sweater, high-waisted distressed jeans, and a black belt. She

Clothing and lingerie hanging on a garment rack against a rustic, whitewashed wooden wall.

A black table with a glass vase containing white and green flowers, two decorative bras with floral embroidery, a white card, and a small blurred photograph, in a room with wooden flooring and black chairs.

Dried flowers and lace underwear hanging on a clothesline.

Modern minimalist living room with black furniture, a black bookcase, and a wooden wall and ceiling. The room has a wood floor with a small arrangement of textiles, books, and decor on a black low table, and a black armchair.

A woman with curly hair kneeling on a yoga mat, playing a gong with a mallet. She is in a room with wooden floors and a wood-paneled wall, and various percussion instruments and objects are nearby.

Two women smiling and holding glasses of water, engaged in conversation in a warmly lit, modern indoor space.

Lace lingerie set with a bra and matching panties resting on a dark textured surface, next to a small card and a photo, against a black upholstered furniture and a flower arrangement in a glass vase.

A woman with blonde hair holds a photo of herself in a black top and gray skirt, sitting at a table with a black cup and some papers, while sitting among other people.

Group of women in a room with floral decorations, some seated and some standing, appearing to attend an event or gathering.

A woman with shoulder-length light brown hair, wearing a black leather jacket over a white cropped t-shirt and dark pants, standing against a concrete wall.

Berlin
For Zalando and Triumph Lingerie, LÅ BOOM designed and produced an intimate self-care experience centered on presence, comfort, and empowerment. The event translated the brands’ shared values into a calm, tactile environment that invited guests to slow down and reconnect.
Through guided breathwork, a sound bath, and reflective moments such as personalized love letters, the experience shifted self-care from concept to practice. Supported by curated refreshments and a considered guest journey, the event positioned self-care as something intentional, accessible, and rooted in everyday rituals rather than performance.

TIKTOK CREATOR SUMMIT

Two young adults, a man and a woman, smiling and posing together at an event with a dark background and bright neon lights. The man has short black hair and is wearing a light-colored jacket, while the woman has long blonde hair and is dressed in a w

Group of young people enjoying a concert or event, taking photos with smartphones, in a dimly lit space with colorful lights.

Group of women taking a selfie at a social gathering with pink lighting, some holding food and drinks, smiling and making different gestures.

A young man and woman standing together against a white brick wall, both wearing headsets with microphones, smiling, and the man pointing at the camera.

Multiple small glass cups filled with colorful food, arranged on a dark surface, with blurred colorful lights in the background.

Three young men on stage at the Creator Summit 2024, with one playing a keyboard, the middle one singing into a microphone, and the third singing into a microphone while seated on a stool, during a live music performance.

Young man with curly hair wearing a black leather jacket playing a red keyboard and singing into a microphone, with two other young men in the background, one wearing a hoodie and the other in glasses and a dark jacket, in front of a dark background

Lemon halves on a bed of ice on a tray, garnished with small herbs, at a food display.

A woman with curly hair, wearing a red and black outfit, smiling while DJing at a nightclub. She is standing behind a Pioneer DJ setup with colorful lighting in the background.

A diverse group of 13 people, mostly smiling, posing for a photo on a stage in front of a large screen that reads 'Creators Summit 2024' during an event.

A woman stands on stage next to a large screen displaying a photo of Kim Farrell, labeled as Global Head of Creators. The audience watches the presentation in a dimly lit, industrial-style venue with exposed brick walls and colorful vertical lights.

A group of people standing in line outdoors near a building with urban graffiti art and large signs that read 'NAIOLEON' and 'HOW SOON IS NOW.'

A woman in a leather jacket speaking or presenting with a digital screen behind her showing colorful icons in a modern indoor setting.

Three women sitting at a round table in a dimly lit event or conference setting, smiling and relaxed. One woman is wearing a headscarf, making a peace sign. The table has water bottles, documents, and a handbag. In the background, other people are mi

Two men playing a fighting video game on an arcade machine with neon lighting and a netted wall in the background.

A woman with blonde hair holding a microphone and speaking on stage, in front of a dark background with a partially visible sign or screen.

Audience seated in a dark theater or event space, watching a performance or presentation, illuminated by colorful stage lighting.

Berlin
For TikTok, LÅ BOOM designed and produced the TikTok Creator Summit in Germany, a full-day gathering focused on reframing long-form video and the Creator Rewards Program as central tools for creator growth. The summit brought together 200+ creators for a structured mix of keynotes, panels, and hands-on sessions built around real platform use.
Designed as an interactive environment rather than a conference, the experience combined education, exchange, and energy, giving creators practical direction on how to up skill and level up their content. The day concluded with a live performance by Jeremias, closing the summit on a cultural note that reinforced TikTok’s position at the intersection of creativity, community, and entertainment.

SPOTIFY PODCAST EVENT HOBBYLOS

A display with three large containers labeled in German for different types of beverages, decorated with neon pink and blue colors. Smaller bottles of toppings or candies are placed in front of the containers.

People at a party enjoying drinks and celebrating in a lively indoor setting with colorful lighting.

People sitting and standing in a dimly lit venue with red curtains and ceiling lights, some engaging in conversation, a woman in the foreground holding a microphone, others looking around.

Two young men standing close together at a party or nightclub with colorful lighting, one holding a beer and the other with his arm around him.

Group of four young adults playing beer pong at a party in a living room, with red cups on the table and people cheering.

Four women are playing chess at a wooden table with drinks nearby in a dimly lit setting, possibly a bar or cafe.

A vintage wooden photo booth with purple curtains, a small stool inside, and a pink rug on the floor, with candles in the foreground.

Three posters on a pink wall, each featuring group photos taken through a circular frame, with the text 'Hobbylos Houseparty' at the top of each poster.

Two women singing into microphones on a red-lit stage, one with dark curly hair and a denim jacket, the other with blonde hair, glasses, and tattoos, wearing a black outfit and fishnet stockings.

A drink menu on a table with dried flower arrangements and small condiment bottles. The menu lists various drinks including soft drinks, aperitifs, wines, beers, long drinks, and shots.

Living room with large window, striped sofa, orange armchair, coffee table, vintage TV, wall with framed pictures, and decorative stone wall.

Group of friends enjoying a karaoke night in a room with red curtains, some singing and dancing, others laughing and watching.

A man with red hair and a black cap sipping a drink, standing next to a woman with red hair drinking from a bottle, both posing in front of purple curtains.

Cologne
We transformed one of Germany’s biggest podcasts into a fully immersive house party in Cologne, designed room by room from inside jokes, fan rituals and iconic Hobbylos moments. From a Muttermilch Cocktail Bar to a Beichtstuhl-Studio and a bedroom turned podcast set, 150 guests stepped into a real-life episode. A culture-first brand experience that turned listeners into a living community.

DEEP DIVE

FLEISCHWOLF PREMIERE

A large auditorium filled with a diverse crowd of people watching a presentation or movie on a large screen. The screen displays a glowing image of a chain necklace with a pendant that spells 'Fleischmann' in gothic-style lettering.

A man wearing a black beanie, large sunglasses, an orange and black plaid shirt, gold jewelry, and tattoos, posing in front of a red backdrop with various logos.

A man walking on a red carpet surrounded by people behind a velvet rope, with some holding cameras or phones, in an indoor setting with yellow walls and a clock above.

Group of diverse young men standing together outdoors at night, posing for a photo, some holding drinks, in front of a brick building with dim lighting.

A man dressed in a white shirt, black leather jacket with a hoodie, and loose-fitting blue jeans walking on a red carpet at an indoor event, with several people in the background and a clock on the wall.

Group of ten men posing in front of a red backdrop with various logos, some holding drinks and making gestures, celebrating or at an event.

Crowd of people gathered outdoors at night, some holding drinks, and a few engaged in conversation. Parked cars are visible in the background.

Two people, a woman and a man, are at an indoor event or party. The woman has long hair tied back, is smiling and laughing, wearing a low-cut top and a beige furry coat. The man has long hair, a beard, and is wearing a leopard print scarf, a dark hoo

A group of people standing on stage during an event with a large screen showing the word 'Fleeting' in ornate lettering with hanging jewelry design. The audience is facing the stage, some clapping or taking pictures.

A man with curly hair, dressed in white, having a conversation with a younger man in black at an event, with a red backdrop featuring logos, behind a red velvet rope barrier.

A woman with light skin and a high ponytail, wearing a black jacket, plaid skirt, and thigh-high black boots, posing in front of a red backdrop with media logos. She is making a peace sign with her right hand and holding a black handbag in her left h

A man with a beard and tattoos on his head and hand, wearing a shiny black jacket and a patterned shirt, standing next to a woman with bright pink hair, wearing a sheer, sparkly black dress with a playful expression and making a peace sign gesture. T

A man wearing a beige patterned cap and a colorful jacket with illustrations of tennis players, holding a phone, smiling in a dimly lit event space with a crowd in the background.

A man with short hair and a beard, wearing a black t-shirt and jeans, smiling and talking to a woman with long, reddish-brown hair, wearing a white top and black pants, at an indoor event. Several other people are seen in the background, some taking

Berlin
LÅ BOOM produced the official Fleischwolf premiere in Berlin, celebrating the launch of the new German series that blends satire, rap culture, and under represented voices. We transformed the screening into a high-impact cultural moment, bringing together cast, creators, artists, and industry figures in a setting that matched the show’s raw, self-aware energy.
Our work spanned experience design, guest journey, visual identity, and on-site production, creating a premiere that highlighted the series’ relevance and amplified its story to the audiences who shape Berlin’s cultural landscape.

PEGGY GOU VIDEO PREMIERE “I GO”

Four women talking and smiling at a clothing merchandise store, with shirts hanging on the wall behind them.

Crowd of people at an outdoor concert or event, some holding drinks and taking photos, with a brick building and tents in the background under a cloudy sky.

A DJ in a beige jacket performs at an outdoor event under a white canopy, with female dancers dancing and a crowd of people watching in the background.

Person making pizza with tomato sauce, cheese, and basil on a floured surface, surrounded by containers of ingredients.

Crowd of people at an outdoor event during dusk, watching a large screen with a cartoon woman with dark hair and red lipstick, surrounded by pink concentric circles.

Crowd of people at an outdoor concert or festival during sunset, with a stage and large speakers, balloons, and amusement park rides in the background.

A DJ performing on stage at an outdoor music festival with a crowd of people dancing and enjoying the event. Tents and buildings are visible in the background.

A large crowd of people watching an outdoor movie screening at night. The movie is displayed on a large screen showing an animated girl with glasses, dark hair, and a green shirt. Many audience members are taking photos or videos with their smartphon

A female DJ in a blue patterned shirt performs at an outdoor night event with a crowd of people watching.

Berlin
In late summer 2021 we celebrated Peggy Gou’s Videopremiere “I GO” together with 600 people at Nåpoleon Komplex. Music was provided by Gerd Janson, Fka.m4a and ended with a surprise set by Peggy Gou herself. We also had a delicious pizza by Tiny Tim, amazing korean food by Son Kitchen and vegan ice cream by Paletas.

THE CONCRETE KIKI BALL

Three individuals sitting at a DJ booth wearing fashionable outfits and accessories, with a DJ and equipment behind them under a white tent at an outdoor event.

A person covered in silver paint and wearing large visor glasses stands in front of a crowd at an outdoor event during the daytime.

People enjoying a rooftop party with a vintage car, some sitting on the car's roof, others standing nearby, with a crowd in the background and a white building against a clear blue sky.

A large outdoor gathering of people around a checkered dance floor in a residential area with an apartment building in the background. There are many people standing, sitting, and watching a performance.

A diverse group of young people at a public outdoor event, listening and watching a woman with a microphone who appears to be speaking or performing, with some people taking photos or videos.

A young man performs breakdancing on a checkered dance floor outdoors surrounded by a large crowd of spectators.

A woman dancing at an outdoor event, holding a yellow fan, with a crowd of people watching.

Two women taking a selfie at an outdoor event, both wearing revealing outfits and accessories.

A man in a yellow shirt leans over a chessboard while a crowd watches and cheers, some holding umbrellas and taking photos.

Three diverse young adults posing in front of a vintage silver car at an outdoor event, with a white building, a speaker, and a tennis court with netting in the background under a blue sky.

A group of diverse fashionably dressed people, mostly women, posing together outdoors in front of a parking garage with signs in German. They are wearing bold, edgy clothing in red, black, and denim, with some making hand gestures and displaying conf

A fashion runway show with a model walking down a checkered catwalk, wearing bright yellow clothing and silver thigh-high boots, surrounded by a seated audience and an outdoor setting during sunset.

A person in a red sports jersey and sunglasses performing a breakdancing move on a checkered floor, with a crowd of spectators sitting and watching in the background.

Berlin
It was time for the Vogue Ball in Berlin hosted by Mother Zueira Angels and powered by DEADHYPE and Adidas. The Concrete Kiki Ball was bringing voguing back to the street. Literally. Most categories are open to all to spice Berlin up again. The Ballroom is an inclusive poc queer culture where everybody is welcome, but there is no space for racism, homo- or trans- or any queerphobia, ableism or sexism.

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