Spotify x Hobbylos

For Spotify, we translated the viral Hobbylos podcast into a real-world brand experience that resonated deeply with its community. The goal: create a house party that feels like stepping inside an episode.

What we did:

Turning Germany's Biggest Podcast Into a Place You Could Actually Enter  

We developed the concept, built the world, and ran the whole thing. That covered experiential strategy, creative direction, set design and fabrication for every room, technical production including the podcast recording setup, food and beverage programming, social-first content infrastructure, guest experience and check-in, artist management including the secret guest, and full on-site operations across the night.

What we delivered:

LÅ BOOM BUILT AND PRODUCED THE HOBBYLOS HOUSE PARTY

Scope included:

  •  150 guests across a fully built multi-room house party world

  • 6 distinct themed rooms and activations

  • POV content recap compiled from guest-generated footage

  • High dwell time across all spaces

  • Authentic fan experience that registered as culture, not marketing

Deep Dive

The Challenge

HOW DO YOU BRING A PODCAST TO LIFE?

The Concept

Hobbylos isn't just a podcast. It has its own vocabulary, its own running jokes, its own mythology. When Spotify wanted to bring it into the physical world, the risk was obvious: produce a polished promo event, and the fan community would clock it immediately. You can't stage authenticity for an audience that built their entire relationship to the show on it.

How it Came To Life

THE PARENTS AREN'T HOME

We took the show's central running joke, referring to Spotify as a couple, Mr. and Mrs. Spotify, and adapted it to a theme: the parents aren't home. We didn’t just want to create an event with Hobbylos theming. That’s why we developed a whole house takeover, room by room, built from the inside out. Every element was either a direct reference or a structural translation of the show's energy. This way stepped literally into an episode.

  • Muttermilch Cocktail Bar: one of the show's most iconic bits, turned into a full drinks experience. Piña Coladas, White Russians, custom milky drinks, and 'Euter' surprise moments for anyone paying attention.

  • The Beichtstuhl (Confession Booth): an original confessional where guests recorded their worst sins. Part immersive theatre, part content engine. Guests became storytellers.

  • The Bedroom Studio: a fully staged bedroom that shifted across the night, podcast recording set, then karaoke room. One space, three story arcs.

  • POV footage with Ray-Ban Meta Glasses: guests recorded their own nights. All footage compiled into a chaotic, genuinely real community recap.

  • Bathroom Photospot: pink plush, blue-and-pink lighting, designed from the Hobbylos cover art.

  • Kitchen + Karaoke Rooms: the natural social gravity of a house party.

The Result

150 guests, high dwell time across every room, dozens of POV clips compiled into a recap that traveled beyond the room. The UGC felt like organic documentation.

Spotify reinforced its relationship with the creators, the fan base, and the wider podcast culture not by presenting a partnership, but by funding a real experience.