Spotify Wrapped Super Späti

Spotify Wrapped is a global phenomenon, but it lives on a screen. Every year the conversation peaks, trends, but mostly lives online.

What we did:

PULLING A GLOBAL DIGITAL MOMENT OFF THE FEED AND INTO THE STREET

LÅ BOOM's job was to give it weight: physical presence, a location, a reason to actually leave the house.

What we delivered:

TRANSFORMED A BERLIN SPÄTI INTO SPOTIFY WRAPPED'S PHYSICAL ADDRESS

  • Experiential Strategy

  • Set Design 

  • Spatial Build & Visual Takeover 

  • Merch Flow 

  • UGC-Optimized Touchpoints 

  • On-Site Production & Event Ops 

Deep Dive

The Challenge

HOW DO YOU GIVE THE WORLD'S MOST PERSONAL MUSIC MOMENT A DOOR TO WALK THROUGH?

Spotify Wrapped is a global phenomenon, but it lives on a screen. Every year the conversation peaks, trends, and disappears until the next. LÅ BOOM's job was to give it weight: physical presence, a location, a reason to actually leave the house. The tension was real. Wrapped is deeply personal it's about your year, your music, your listening habits. So an activation needs to reflect that in the same way.

The Concept

How it Came To Life

WRAPPED ALREADY OWNED THE FEED. WE GAVE IT AN ADDRESS:

  • The Späti is the most Berlin institution that exists.

  • It's where the city gathers at every hour, in every state, with no agenda.

  • LÅ BOOM turned one into the Super Späti: a complete Wrapped world, re-skinned from the floor up. Not a pop-up that borrowed the Späti's energy

  • a Späti that had been fully absorbed into the Wrapped universe, fridges and all.

  • What if Wrapped had a physical address this year? In Berlin, that address was a corner shop.

  • Full visual takeover: walls, floors, shelves, fridges re-skinned in Wrapped visual identity. Nothing untouched.

  • Listening booths where visitors could replay Wrapped playlists, the personal moment made spatial.

  • Spotify-themed product packaging and rebranded snacks, the corner shop logic held, but everything was Wrapped.

  • Photo booth and mini disco built for the kind of content that travels because it looks fun, not because it looks branded.

  • Artist merch by Ski Aggu, Domiziana, and Esther Graf for visitors who had those artists in their Top 5. Personalization with a physical reward.

The Result

1,000+ visitors in two days. High-volume UGC across every channel. Spotify anchored itself in Berlin's everyday culture by meeting people exactly where they already were: at the corner shop, on their way somewhere, open to being surprised.