TikTok Safety Summit '25 

A full-day summit designed to transform complex safety topics into human connection. From the arrival experience featuring key safety facts to expert panels, interactive installations, and an evening reception, the event shifted safety from something abstract to something shared, understood, and felt.

What we did:

BUILDING TRUST FROM THE GROUND UP. LITERALLY.

For Lyle & Scott’s 150-year anniversary, LÅ BOOM produced LEVELS Berlin, a two-day experiential brand activation and fashion pop-up introducing the designer-reinterpreted anniversary collection to the city’s creative community.

Designed as a collision between British pub heritage and modern fashion culture, LEVELS created something young people rarely find today: a place to belong, in a city where social spaces are becoming increasingly expensive.

What we delivered:

LÅ BOOM PRODUCED TIKTOK'S MOST STRATEGICALLY LOADED SUMMIT END-TO-END

Scope included:

  •  Experiential Strategy & Creative Direction 

  • Concept Development & Spatial Worldbuilding 

  • Set Design, Fabrication & Environmental Build 

  • Technical Production 

  • Interactive Installation Development 

  • Food & Beverage Experience Design 

  • Guest Experience & Check-In Management 

  • Speaker, Talent & VIP Coordination 

  • Security & Access Planning 

  • Full On-Site Operations & Event Management 

Deep Dive

The Challenge

HOW DO YOU MAKE SAFETY FEEL LIKE SOMETHING NOT JUST SOMETHING TO TALK ABOUT?

The Concept

TikTok's annual Safety Summit brings together policymakers, youth-protection experts, cybersecurity researchers, and journalists to address digital safety across Germany and Europe. The audience is skeptical by profession. Another panel format, another broadcast day of information, and the room stays distant. The brief was technically a summit. The real job was trust and trust works best if it’s felt.

How it Came To Life

LET THE SPACE MAKE THE FIRST ARGUMENT.

LÅ BOOM built the summit on four words: Start with Clarity. Decode Together. Make it Personal. Commit Together.

These weren't session themes, they became the architecture. Every material choice, spatial decision, and programmatic beat was a physical translation of that logic. Safety stopped being a topic to discuss and became an environment to move through. The space made the argument before anyone took the stage. 

  • Arrival zone plotted with concise, verifiable safety facts from TikTok's own quarterly reporting: accounts removed, violations prevented. Trust established before a single word was spoken.

  • Slatted wooden walls surrounding the main stage: a built metaphor for transparency. Light, sound, and presence flowed through them. Openness made structural.

  • Warm wood, soft textures, muted natural tones throughout. High-stakes topics land differently when the room doesn't feel like a courtroom.

  • Tactile Voting Wall: guests placed coloured tokens into transparent tubes to answer questions like "What matters most for a safer internet?" Abstract values became visibly collective.

  • ‘Let's Set It Straight' Wall: modular sliding panels that guests physically opened to reveal fact-checked responses to safety myths. Passive learning, embodied.

  • Modular circular lounge seating broke the broadcast logic of traditional conference layouts

  • Full-day program with keynotes and panels on youth protection, media literacy, misinformation, data privacy, and societal resilience.

  • Evening reception with warm lighting and TikTok-coded drink signatures, the day's final beat: Commit Together, in a room where people actually wanted to stay.

What happened

100+ VIP and institutional attendees moved through the day without friction. The content landed in an environment designed to receive it. The summit left with something most safety conversations don't: a feeling of shared understanding rather than shared anxiety. TikTok strengthened relationships with some of the most important institutional voices in European digital policy — not by explaining its position, but by letting the space do it first.