TIKTOK BERLIN FASHION WEEK EVENT
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Berlin
For TikTok, LÅ BOOM produced an evening celebrating the fashion creators, brands, and artists driving cultural relevance on the platform. The event brought together over 100 leading creators, public figures, and industry voices, delivered in partnership with Karl Lagerfeld, Elle Magazine Germany, and The Dematerialised.
At the center of the program was a panel on The Future of Fashion featuring Marjorie Hernandez, Co-founder and CEO of The Dematerialised, Alexandra Sophie Link, Deputy Editor-in-Chief of Elle, Harper’s Bazaar Germany, and Esquire, and Mirjam Schuele, SVP Marketing at Karl Lagerfeld. A keynote by fashion creator Millane Friesen on building a career in fashion on TikTok, live performances by Lie Ning, Bausa, Pajel, and Berlin-based DJs Alyssa & Gia, alongside an interactive Karl Lagerfeld experience space, framed the night as a cultural gathering that reinforced TikTok’s role as a credible platform for fashion conversation, visibility, and community-building.
ZALANDO x TOMMY JEANS ROADSHOW - VIENNA, AMSTERDAM, BERLIN
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Frankfurt
For Tommy Jeans and Zalando, LÅ BOOM delivered a Berlin-based activation introducing a new product line rooted in sustainability and upcycling. The experience invited guests to engage directly with the transformation of pre-used garments, turning circular design from concept into something visible and tangible.
Designed as a hands-on showcase rather than a static presentation, the activation positioned both brands as active players in responsible fashion, connecting product innovation with transparency, education, and contemporary culture.
TIKTOK BOOK AWARDS
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Frankfurt
For TikTok, LÅ BOOM designed the #BookTok Awards in Frankfurt, celebrating a global community that has turned books into a driver of digital culture. The event recognized how #BookTok shapes reading habits, influences bestseller lists, and brings literature into everyday online conversation.
Alongside the awards ceremony, an intimate dinner for nominees and invited guests created space for connection and recognition beyond the stage. Together, the formats positioned #BookTok as a cultural force that translates literary passion into real-world relevance and lasting community.
ZALANDO x ESPRIT
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Berlin
In the heart of Berlin's vibrant fashion scene, @sohohouse Berlin hosted a special event celebrating the latest collaboration between @zalando and @esprit . Guests, including fashion influencers, industry insiders, and media representatives, were treated to an exclusive preview of the new collection alongside rhythmic tunes provided by @wolfram_amadeus & @slimgirl_fat
Parallel we showcased the new collection's key pieces, highlighting the effortless elegance and modern design of Esprit, giving the guests the chance to customize their own unique piece.
TIKTOK AD AWARDS
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Berlin
Together with TikTok, we organized the TikTok Ad Awards 2023, which took place for the second time in the DACH region.
Brands and agencies from the DACH region were awarded for their creative and performance campaigns on TikTok, setting a precedent as pioneers.
This year saw the premiere of the new category "Greatest Small Business", which honors small and medium-sized businesses.The winners of the "Greatest TikTok DACH" were also invited to the European Grand Prix in Amsterdam on November 30th, where the best campaign from all over Europe was chosen.
ZALANDO x PEPE JEANS
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Berlin
London Street Style Dinner with Pepe Jeans
We teamed up with Zalando and Pepe Jeans to bring the essence of London street style to Berlin. The event was a stylish dinner where influencers got creative with custom denim stations, enjoyed laser art and posed against iconic backdrops. We transformed the venue with décor featuring vintage stereos and vinyl records, creating a cool, retro atmosphere that perfectly complemented the event’s vibe. With "Jeans & Tonic" cocktails in hand, it was a night that celebrated creativity, style, and inspiration in a space we brought to life.
ADIDAS STEP INTO YOU
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Berlin
A campaign was made for GEN-Z, which are taking freedom to new heights. They embrace every aspect of themselves and each other, making space for creativity and fluidity to thrive. To support the female focus of the adidas campaign and give the event a real purpose, we collaborated and hosted the event together with female collective Roots Berlin, artist Tatjana Junker, DJ-collective Slict Unit, Madwomen Collective and Twinflamezchainz to provide the guests with the original bling.
DELIVERY HERO: END OF YEAR PARTY
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Berlin
Delivery Hero’s Circus-Themed End of Year Party
We had the pleasure of organizing Delivery Hero’s end-of-year party, bringing the magic of the circus to life for their employees. The event was packed with exciting activities, including live bands, DJs, karaoke, acrobats, face painting, tarot readings, magicians, and hula hoop workshops. Employees had the chance to watch incredible performances or join in on fun experiences like seesaw jumps and aerial hoop acts. The evening reached its peak with a lively group choreography led by acrobats, bringing everyone together for a memorable confetti-filled finale. It was the perfect celebration of a successful year.
PUMA TSUGI SHINSEI LAUNCH
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Celebrating Puma’s launch of the new Tsugi Shinsei, in cooperation with THE WKND, we created an unforgettable experience in the Puma store Berlin. The night was filled with highlights, live showcases, DJ-Sets, an open bar and a live performance by Che Lingo from London.
GELD: DIE AUSSTELLUNG
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Frankfurt, Hamburg and Berlin
From the capital of money to the Main to the federal capital Berlin: With this art exhibition, the artists Joachim Bosse, Marius Sperlich and Tony Futura want to discuss with more than 30 works of art in a "critically exaggerated, but above all humorous way exactly the one topic that mankind has always been able to agree on; brings us together but at the same time is also the reason for the greatest conflicts": dear money
We love money! - A foreword to the exhibition by Sibylle Berg:
"Money is the only - abstract feeling that mankind has been able to agree on. It pacifies us all, unites us. Everyone - except those who don't believe in money - but in wealth. And it is precisely for them that we have made "MONEY". Don't invest in real estate like BlackRock. Not in farmland like Bill Gates - invest in real money. Realized in over 30 sculptures, paintings and installations. Exchange your zeros and ones for the quiet beauty of your new investment in an "open-air art warehouse"
ALPHATAURI “MOBILE INNOVATION LAB”
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Salzburg
Content creation of AlphaTauri’s Mobile Innovation Lab for the roadshow across key European cities. The Mobile Innovation Lab (MIL) from AlphaTauri provides people with unique perspectives and experiences related to both textile and retail innovations. We also documented the first stop of the roadshow in Salzburg
YO! MTV RAPS - POOL PARTY
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Berlin
To wave goodbye to this years hot summer we hosted the most electrifying MTV Yo Raps pool party! 16 live acts, dripping heat, and a smashing pool location made this party the hottest of the year.
GOLDEN GOOSE - THE 10TH ANNIVERSARY WORLDWIDE EVENT
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Tokyo - Seoul - New York - Milan
Together with Highsnobiety we produced and celebrated the 10th anniversary of the brand Golden Goose. It was also the launch of a special sneaker which was accompanied by an incredible series of invite-only parties in Golden Goose flagship stores in Tokyo, Seoul, New York and Milan.
KATCHIN LAUNCH
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Together with @shopkatchin , we celebrated the official launch of their online platform in Germany at Pop Kudamm in Berlin.
Katchin is the very first marketplace specifically for jewelry and watches, working with more than 80 brands and designers. The curated collections were beautifully displayed in the golden and black rooms, as well as the showroom itself, with several installations that made the jewelry pieces stand out.
Visitors had the opportunity to explore the collections, design their own one-of-a-kind pieces, get a tattoo or tooth gems, and enjoy a refreshing drink at the outdoor bar. They also had the chance to capture their memories on the interactive photo wall. We ended the event on an unforgettable note with several DJs playing throughout the night.