TIKTOK HQ OPENING SWITZERLAND
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Zürich
From Soft Launch to Lasting Belonging
In just 48 hours, we helped TikTok make its mark in Switzerland not with noise, but with nuance. Starting with a top-table dinner and ending in dance, LÅ BOOM designed and produced a two-day experience that turned a formal office opening into a true arrival moment.
LYLE & SCOTT LEVELS BERLIN
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Berlin
For Lyle & Scott’s 150-year anniversary, LÅ BOOM produced LEVELS Berlin, a two-day experiential brand activation and fashion pop-up introducing the designer-reinterpreted anniversary collection to the city’s creative community. Designed as a collision between British pub heritage and modern fashion culture, LEVELS created something young people rarely find today: a place to belong, in a city where social spaces are becoming increasingly expensive.
TIKTOK TOPTABLE DMEXCO
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Cologne
For TikTok, we designed an intimate Top Table dinner in Cologne, bringing together key agency leaders for an evening of informal, high-quality conversation. Instead of another conference format, we created a quiet, focused setting where people could actually talk, think, and connect. Every element, from concept to experience design and full production, was built to turn a hosted dinner into a strategic relationship tool and move ideas forward fast.
TIKTOK SAFETY SUMMIT
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Berlin
A full-day summit designed to transform complex safety topics into human connection. LÅ BOOM produced TikTok’s Safety Summit at Weltwirtschaft am HKW, creating a guest journey rooted in clarity, transparency, and trust. From the arrival experience featuring key safety facts to expert panels, interactive installations, and an evening reception, the event shifted safety from something abstract to something shared, understood, and felt.
SPOTIFY WRAPPED SUPER SPÄTI
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Berlin
As part of the campaign "Spotify Wrapped", we worked with a typical Berlin Späti to create a unique activation: The Spotify Super Späti.
Fans of all genres were invited to the Super Späti, where some of the top artists of the 2023 Spotify Wrapped were curating the Store experience, giving out merchandise and taking photos. Artists included Ski Aggu, Domiziana, and Esther Graf. Wrapped-style merch branded with the Wrapped and Spotify logos were also available in the Späti for all those who had one of the artists in their Top 5 Wrapped 2023.
Over the two days the Super Späti was opened, more than 1,000 visitors came and enjoyed good tunes and their favorite artists. In addition to DJs, who got people moving on the small dance floor and the Mini Disco during Späti's opening hours, there was also a photo booth, a barista as well as fresh popcorn.
NETFLIX - DIE KAISERIN PREMIERE
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Berlin
Together with Netflix and Chest of Wonders we went on a journey through royal history - For the launch of the new series "The Empress" Netflix invited guests to a glittering gala in the Orangery of Charlottenburg Palace. The actresses, the directors as well as the producers were guests and shared their experiences about the filming on the red carpet with host Hadnet Tesfai Human. The screening of the first episode of "The Empress" took place inside the Orangery, followed by singing, dancing and drinks.
NFL PRE-GAME PARTY BERLIN
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Berlin
Kicking off the first-ever NFL game in Berlin with culture, music, and celebration.
For the historic Colts vs Falcons game at Olympiastadion, LÅ BOOM hosted the official NFL Pre-Game Party at BRICKS Berlin, the night where American football met Berlin nightlife.
Our task: set the emotional tone for an international sports milestone and connect the league’s global brand with Berlin’s local creative pulse. This activation positioned the NFL’s expansion in Germany as more than a game, it became a cultural statement that amplified fan engagement, strengthened brand perception, and demonstrated LÅ BOOM’s role in bridging sport, entertainment, and community.
ADIDAS X FOOTLOCKER - TRESC RUN LAUNCH
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Berlin
Together with our friends from JamJam we celebrated the release of the Footlocker x Adidas Tresc Run sneaker, a shoe inspired by the car-tuning trends of the 90’s. We turned a parking lot at Kreuzberg’s notorious Kottbusser Tor into an A1 tuning hotspot, food court and party location and we were happy to welcome Action Bronson as one of our many guest artists who made this night a very special one.
NIKE X ZALANDO – NEVER DONE PLAYING
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Berlin
For Nike, LÅ BOOM produced Cloud Land, a large-scale indoor experience designed to keep kids and parents active through play, movement, and making. Built as an open playground rather than a fixed program, the space encouraged shared participation and easy discovery.
Hosted at ewerk Berlin in central Berlin, the location ensured high accessibility and a weather-proof setting for families. Through hands-on activity stations, Cloud Land delivered measurable engagement while positioning Nike as a brand that makes movement accessible, positive, and a stylish part of everyday family life.
TIKTOK BUSINESS LOUNGE ITB
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Berlin
ITB Berlin 2025, TikTok hosted an exclusive Travel Industry Get-Together—an invitation-only gathering for executives and industry leaders. LÅ BOOM designed and produced the TikTok Business Lounge, a premium space for high-level networking, thought leadership, and immersive brand experiences.
The guest list, carefully curated by TikTok, brought together decision-makers from the travel industry to explore how TikTok is revolutionizing travel discovery and bookings.
SPOTIFY SPARKS - PARIS
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Paris
For the launch of Audiobooks in Premium, Spotify, we designed and produced a two-city experiential launch across Berlin and Paris to introduce a new premium audiobook offering to the European market. Our task: transform the abstract world of spoken stories into a physical, multi-sensory brand experience.
Across both regions, we developed a unified creative approach that translated narrative themes into spatial design from immersive text installations to interactive discovery moments and editorial staging. The result was a cross-market launch that elevated a digital product into a real-world storytelling environment, strengthening brand perception and creating a memorable entry point for the new audiobook category.
ZALANDO x STEVE MADDEN
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Berlin
Together with @zalando we celebrated the @stevemadden collection including bright colors and great fits.
The event was high in energy with a live performance from Berlin based singer @9realbabyjoy and a captivating runway show by @houseofstlaurenteurope .
Accompanied by groves tunes by @amowia_ we kept the floor hot and our guests dancing. A night to remember.
REXONA x TIKTOK WORLD CUP CAMPAIGN
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For Rexona and TikTok, LÅ BOOM supported COPA90 in delivering the #HeatOfTheMoment campaign, placing Rexona at the emotional core of football culture. In partnership with UEFA, the activation tapped into high-pressure match moments like penalty shootouts, translating tension and movement into confidence-driven storytelling.
Built around TikTok-native formats and creator-led momentum, the campaign activated fans across key European markets and connected brand messaging with real game-day emotion. The result positioned Rexona as a reliable deodorant choice for high-pressure moments, strengthening emotional loyalty by linking the brand to confidence when it matters most.
HUBLOT WORLD CUP EVENT
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For Hublot, LÅ BOOM produced an intimate football celebration in Berlin that brought together sport, culture, and conversation. The evening featured Hublot Ambassadors Dr. Samuel Ross and Alan Roura, alongside special guests including football legend Sami Khedira and Olympic skiing champion Aleksander Aamodt Kilde.
At the heart of the event was a live conversation between Sami Khedira and Hublot CEO Ricardo Guadalupe, exploring their shared relationship with football, performance, and legacy. Designed as a focused, high-end gathering, the event positioned football not just as a game, but as a cultural force that connects disciplines, generations, and stories.