TIKTOK HQ OPENING SWITZERLAND

Two women wearing black caps with 'dGü No' written on them, at a lively event or concert, with arms raised and flashing middle fingers in the air, illuminated by colorful stage lighting.
A group of people at a social gathering, some holding glasses of white wine, indoors with low lighting and modern decor.
People socializing at a lively indoor event or party in a modern venue with large windows, industrial design, and warm lighting.
People gathered outside a restaurant with a large TikTok logo on the window and a stylized black and white flower sign above the entrance, with some seated at red tables outside.
Elegant dining table set for a formal event with white tablecloth, floral centerpieces, candles, wine glasses, and napkins in a modern interior.
A large flat screen TV with the text 'Welcome to Top Table Switzerland' displayed, against an unfinished brick wall with some white decorative lamps or structures and black chairs nearby.
Indoor restaurant or cafe with a table set with glasses, cutlery, and candles, looking out onto a street with cars, trees, and people outside, featuring a TikTok logo illuminated in the window.
Elegant table setting with water glasses, drinking bottles, a lit candle on a small tray, a gray napkin, and a decorative plant, with a black TikTok card and a drink menu underneath.
A man in a beige shirt and beige pants holding a microphone, giving a presentation in front of a screen displaying a digital graphic that says "Grüezi, Zürich!" and a photo of himself.
Person taking a photo of a woman on a smartphone at a dinner table with desserts, glasses, and a candle.
A group of people seated around a long table having a meal in a dimly lit, modern restaurant with decorative lighting and flowers as centerpieces.
Stage with four speakers participating in a panel discussion during TikTok Day in Switzerland, with an audience watching.
A man with glasses and a white shirt is smiling and handing a TikTok gift bag to a woman with short hair and a black shirt at a TikTok event, with another woman using her phone in the background.
Empty chairs in front of a TikTok event stage with a sign reading 'TikTok' illuminated from below, set in a dimly lit industrial-style room with red curtains and large windows.

  • Zürich

    From Soft Launch to Lasting Belonging
    In just 48 hours, we helped TikTok make its mark in Switzerland not with noise, but with nuance. Starting with a top-table dinner and ending in dance, LÅ BOOM designed and produced a two-day experience that turned a formal office opening into a true arrival moment.

LYLE & SCOTT LEVELS BERLIN

A wall display shelving unit with various framed photographs, artwork, decorative objects, and memorabilia including a bronze lion sculpture, vintage radio, toy car model, model ship, and a rotary telephone.
Close-up of a glass door with a logo and text for Lyle & Scott, a clothing brand established in 1874, with a logo of an eagle and the location Berlin, during nighttime.
Person browsing through clothing rack with sportswear, focusing on a black and gray shirt with a bird logo
A woman with headphones stands behind DJ equipment at a crowded indoor event, with a diverse group of people watching in the background.
Two men hugging each other, one is smiling, in a room with people and clothing racks.
Audience seated at an indoor event, some holding drinks, with people standing behind and a DJ setup visible in the background.
Clothes hanging on a metal rack next to a wooden chair with folded pants, in a room with a white wall, a black speaker, a standing lamp, and an orange armchair.
People shopping at a clothing store, browsing through jackets and shirts on a rack.
A young man with curly hair and earrings is taking a mirror selfie with his phone inside a store or boutique, with clothing racks and other shoppers in the background.
Group of women engaged in conversation indoors, some smiling, dressed casually.
Four young adults sitting on a green leather couch in an art gallery or cafe, engaged in conversation and looking at their phones. A glass coffee table with drinks and a bottle is in front of them. The room has framed photos and art on the wall, a la
Clothing rack displaying various jackets and shirts, with a framed artwork on the floor depicting a jacket with a red flower and leaf design, in an indoor setting.
Group of diverse people, including men and women of different ages and ethnicities, attending an indoor event, standing close together and engaging with each other.
A woman with short brown hair sitting on a dark green leather couch, speaking into a microphone during an indoor event. Behind her is a white wall decorated with framed black-and-white and color photographs. Part of another person holding a microphon
A man and a woman sitting at a round table, with the man signing or writing on a piece of paper and the woman smiling across from him. The table has a sign with a QR code and the words "Shop Now." There are some cards, a flyer, and paper on the table
A group of young people gathered together, with one person in the center holding a microphone and smiling, possibly speaking or singing, in an indoor setting.
Young person singing into a microphone, wearing a gray sweater, glasses on head, and multiple necklaces, in a room with clothing and a window in the background.
Three young men with drinks and cigarettes posing together indoors at a party, with a background of indoor lighting and other people.
Three people sitting on sofas and talking, with one holding a microphone, in a room with framed photos on the wall, a glass coffee table, a red patterned rug, and a clothing rack.
A young man with messy hair making a gesture with his hand while holding a microphone and a phone, sitting on a vintage green leather couch in a room with artistic decor.
A performer with short, platinum blonde hair singing into a microphone at an indoor event, with a crowd of people watching and taking photos in the background.
A young man with pale skin, dark curly hair, wearing sunglasses, a gray button-up shirt with white geometric patterns, and a yellow bag over his shoulder, standing on a city street with blurred buildings and cars in the background.

  • Berlin

    For Lyle & Scott’s 150-year anniversary, LÅ BOOM produced LEVELS Berlin, a two-day experiential brand activation and fashion pop-up introducing the designer-reinterpreted anniversary collection to the city’s creative community. Designed as a collision between British pub heritage and modern fashion culture, LEVELS created something young people rarely find today: a place to belong, in a city where social spaces are becoming increasingly expensive.

    DEEP DIVE

TIKTOK TOPTABLE DMEXCO

Two people in dark professional attire engaged in conversation or a meeting, with a cityscape and a church with twin spires in the background.
A woman in black clothing holding a microphone and smiling during a presentation in an industrial-style room with large windows and ceiling lights.
A group of diverse women enjoying a social gathering on a rooftop, with two women sharing a hug, one holding a glass of wine, and the atmosphere appears warm and friendly.
Three male chefs preparing dishes in a restaurant kitchen, focused on plating their culinary creations under warm lighting.
Night view through a glass building showing people dining inside on tables with white tablecloths, some plants, and interior lighting.
Elegant dining table set with white candles, floral centerpieces, and place settings for a formal event in a well-lit room.
A man wearing glasses and a suit holding a glass of champagne, smiling at a social gathering.
A banquet table set with plates, napkins, and silverware, decorated with flowers and candles, in a modern industrial-style room with exposed concrete ceiling and warm lighting.
Interior of a modern restaurant or cafe with a view of the city skyline through large windows. Dining tables with chairs are set up, and there are decorative candles and flowers on the tables. The ceiling has exposed concrete with lighting.
An elegantly decorated interior of a restaurant or event space with tables set for a meal, featuring candles, napkins, and tableware. Large windows overlooking a city skyline, including a cathedral spire, are visible. Two staff members are standing o
A person playing guitar at a decorated indoor dining area with candles, flowers, and large windows.
A dining area set up for an event with a long table decorated with lit candles and flowers, overlooking a city skyline through large windows, with a group of people outside on a balcony.

  • Cologne

    For TikTok, we designed an intimate Top Table dinner in Cologne, bringing together key agency leaders for an evening of informal, high-quality conversation. Instead of another conference format, we created a quiet, focused setting where people could actually talk, think, and connect. Every element, from concept to experience design and full production, was built to turn a hosted dinner into a strategic relationship tool and move ideas forward fast.

TIKTOK SAFETY SUMMIT

A woman with curly hair, wearing a dark green suit and sneakers, standing in front of a TikTok photo booth, wearing headphones and looking at the screen.
Two people sitting and talking in a modern, well-lit indoor space, with other individuals in the background, large windows, neon signs, and digital displays.
Empty event venue with chairs arranged facing a stage, a disco ball hanging from the ceiling, and colorful light projections creating a starry pattern on the ceiling and walls.
Two young men talking at an event with TikTok branding visible in the background.
Two women standing in front of a backdrop with the TikTok logo and the words 'Safety Summit' repeated in red and white.
Sign on a wooden wall reading 'TikTok Safety Summit' with some chairs visible in the foreground.
A man wearing headphones interacts with a TikTok-branded digital information kiosk in a dimly lit space, near a bench.
Modern interior lounge with large glass windows, white couches, small tables with flowers, and a TikTok neon sign in the background.
Modern indoor lounge area with white couches, round ottomans, and a small coffee table decorated with flowers. Two digital screens display safety messages, surrounded by a neon TikTok logo and large window with curtains.
Panel discussion at the TikTok Sustainability Summit with four speakers on stage, large audience seated in front, two screens displaying the topic 'Keeping young people safe', modern decor with plants and wood accents.
Interior of a modern cafe or lounge with a wooden ceiling, warm lighting, a long black counter, and a breakfast or snack setup with fruits and snacks on black tables near the counter.
Text in a circle with blue lighting surrounding it, written in German, discussing Germany in 2025 and the removal of certain restrictions.
Group of people at a conference or networking event, engaging with their devices and each other.
Empty conference or seminar room with chairs facing a stage with two chairs and plants, large screens, and decorative lighting.

  • Berlin

    A full-day summit designed to transform complex safety topics into human connection. LÅ BOOM produced TikTok’s Safety Summit at Weltwirtschaft am HKW, creating a guest journey rooted in clarity, transparency, and trust. From the arrival experience featuring key safety facts to expert panels, interactive installations, and an evening reception, the event shifted safety from something abstract to something shared, understood, and felt.

    DEEP DIVE

SPOTIFY WRAPPED SUPER SPÄTI

Colorful graffiti street art with posters promoting Spotify's 2023 Wrapped event, including a woman and vibrant abstract designs.
A promotional display for Spotify at an event, featuring a colorful mural, a disco ball, a black speaker, and a refrigerated display case with promotional materials in a purple banner. The scene includes vibrant lighting and branding, indicating a Sp
White T-shirt with a printed design of a woman, UFOs, butterflies, and the word 'Badadchlef' on a glass shelf with snacks beside it.
Black hoodie with 'SKI AGGU PASTER' printed in white, hanging on a hanger inside a glass display case with blue lighting.
Cans of a beverage with teal, orange, and white label design on store shelves, with bottled drinks below.
Colorful mural street art featuring cartoon characters, spray paint cans, and abstract designs, with text reading '2023 Wrapped'.
Graffiti-covered building wall with a Spotify advertising banner for 'Super Späti,' showing opening hours for Friday and Saturday, and promotional hashtag #SPOTIFYWRAPPED.
Black T-shirt with graphic of a woman with short hair and lightning in the background, hanging inside a glass display case.
Goggles and a carrying case on a shelf.
Close-up of multiple caramel-colored snack packages with the text 'Für alle, die mehr als 50.000 Minuten gehört haben.' in German, inside a weathered wooden drawer or box.
Three white cigarette lighters with red text on a green surface, in front of a black LED sign that reads 'sports'.
Colorful indoor photo featuring a mural with abstract designs, a disco ball hanging from the ceiling, and the Spotify logo on the wall, with a checkered red and white floor.
A disco ball hanging from a ceiling with a Spotify logo on an orange background in the background.
A wall with pixelated graphics and the text '2023 Wrapped' written on it.
A display of orange energy drink packets with German text on a store shelf.
DJ equipment including a Pioneer DJ controller and mixer on a colorful table with a neon and digital display in the background.
Stacked copies of the video game 'Payday 2' with a 'Cyberpunk 2077' poster underneath, set on a metal grate surface with black surrounding items, illuminated by green and purple lights.
Storefront with a sign that reads 'Spotify Super Spåti', featuring vibrant, colorful graffiti-style artwork on the exterior walls, and a modern women’s apartment building with balconies in the background under a clear blue sky.

  • Berlin

    As part of the campaign "Spotify Wrapped", we worked with a typical Berlin Späti to create a unique activation: The Spotify Super Späti.

    Fans of all genres were invited to the Super Späti, where some of the top artists of the 2023 Spotify Wrapped were curating the Store experience, giving out merchandise and taking photos. Artists included Ski Aggu, Domiziana, and Esther Graf. Wrapped-style merch branded with the Wrapped and Spotify logos were also available in the Späti for all those who had one of the artists in their Top 5 Wrapped 2023.

    Over the two days the Super Späti was opened, more than 1,000 visitors came and enjoyed good tunes and their favorite artists. In addition to DJs, who got people moving on the small dance floor and the Mini Disco during Späti's opening hours, there was also a photo booth, a barista as well as fresh popcorn.

    DEEP DIVE

NETFLIX - DIE KAISERIN PREMIERE

Neon sign spelling 'NETFLIX' in bright yellow and red letters, with a champagne glass pyramid display underneath, in an indoor setting with a window and a decorative column.
An elegant indoor venue decorated with red lighting, featuring a hanging installation of flying papers, a bridal gown, and mannequins dressed in wedding attire on a stage. There is also a vintage table and chair in the foreground.
People attending a cake and dessert table decorated with large floral arrangements at an elegant event.
A man sits on an ornate wooden chair on a red carpeted stage, with red curtains on either side and a backdrop with the Netflix logo and the words 'Die Kaiserin' in German. He wears a black leather jacket, ripped gray jeans, black combat boots, and a
Pink cake with chocolate drizzle and raspberry topping on a gold cake stand, surrounded by assorted desserts and decorated with fruit and greenery.
Guests mingling indoors at a formal event in an elegant, well-lit ballroom with large windows, ornate columns, and floral centerpiece tables.
Five women at an event for Netflix's 'The Crown' series, with a blue backdrop featuring the show's title and red curtains on either side. Four women are standing, one is sitting in a vintage armchair, all dressed in elegant evening wear, holding drin
A group of performers in elaborate costumes standing in a line at an indoor event, with a crowd of onlookers in the background.
A woman sits on a white ornate throne, wearing a black and gold embroidered gown with a long train, in a room with red curtains and columns, illuminated by red lighting.
Three people smiling at a social event, holding drinks, with red lighting and a crowd in the background.
Group of dancers performing a choreographed dance indoors with an audience watching in the background.
Two people sitting on a vintage armchair with a backdrop that has the Netflix logo and the title 'Die Kaiser' in German. The woman is wearing an off-the-shoulder black velvet dress and the man is in black clothing, both posing confidently on a red ca
Indoor event space with a large illuminated red Netflix logo, vintage furniture, and tall arched windows with blue evening sky outside.
A woman in a black dress sitting on a vintage chair at a formal event or party, with others in the background. The room has warm lighting and large windows.
Elegant vintage horse-drawn carriage with gold accents displayed on a red carpet, surrounded by floral decorations and a green backdrop under a covered outdoor area.

  • Berlin

    Together with Netflix and Chest of Wonders we went on a journey through royal history - For the launch of the new series "The Empress" Netflix invited guests to a glittering gala in the Orangery of Charlottenburg Palace. The actresses, the directors as well as the producers were guests and shared their experiences about the filming on the red carpet with host Hadnet Tesfai Human. The screening of the first episode of "The Empress" took place inside the Orangery, followed by singing, dancing and drinks.

NFL PRE-GAME PARTY BERLIN

A large crowd of people at an indoor event or concert, with many raising their hands. There is a prominent NFL logo on a sign or screen in the background, and the setting appears dark with focused lighting on the crowd.
Dark background with illuminated NFL logo in the center, featuring two football players in NFL uniforms on either side, and the word BRICKS in the bottom right corner.
Woman with blonde braids and red lipstick holding a sign that says "Rise Up" in support of Atlanta Falcons, wearing Atlanta Falcons gear including a red scarf with the Falcons logo, in a dark environment.
Two men are performing on stage with microphones in their hands. One man is wearing a white sweatshirt and a baseball cap, while the other is wearing a black shirt, white pants, sunglasses, and a watch. They are facing each other and smiling. The aud
Man with a beard and tattoos wearing headphones, sticking out tongue, standing in front of DJ equipment at a crowded party.
A crowd of people at an indoor event, many holding up phones and excitedly watching a performance or presentation. The lighting is dim with red lights illuminating the scene.
Close-up of a person's leg wearing black leggings, denim skirt, and red sparkly boots with a logo, standing on a concrete surface near a brick wall.
Four men in a dark indoor setting posing together. They are smiling and wearing Atlanta Falcons apparel. One man holds a Falcon hat, another is wearing a hoodie with the Falcons logo, and two are wearing jackets, one with glasses and a Falcons hat.
A man in a black shirt and white pants holding a microphone, dancing on stage with a lively crowd behind him at a concert or party. The crowd is taking photos and videos, and the setting appears to be an indoor venue with stage lighting.

  • Berlin

    Kicking off the first-ever NFL game in Berlin with culture, music, and celebration.


    For the historic Colts vs Falcons game at Olympiastadion, LÅ BOOM hosted the official NFL Pre-Game Party at BRICKS Berlin, the night where American football met Berlin nightlife.
    Our task: set the emotional tone for an international sports milestone and connect the league’s global brand with Berlin’s local creative pulse. This activation positioned the NFL’s expansion in Germany as more than a game, it became a cultural statement that amplified fan engagement, strengthened brand perception, and demonstrated LÅ BOOM’s role in bridging sport, entertainment, and community.

ADIDAS X FOOTLOCKER - TRESC RUN LAUNCH

A motorcyclist performing a wheelie stunt on top of a parking garage at night, with a crowd of people watching from below. The garage has banners with the words 'TRESC RUN' and logos of Adidas and Foot Locker.
A man in a colorful tracksuit rides a mobility scooter and holds a red cup while speaking into a microphone at an indoor event with people around him, some holding cups, in a dimly lit space with purple and pink lighting.
A man with a beard wearing a yellow beanie and black jacket holding a red solo cup at a party or nightclub with colorful lighting and other people in the background.
DJ performing at a TRESC RUN event, with a colorful sneaker displayed on a screen to the left and a digital screen showing the word "RADICAL" in front of him, illuminated by multicolored stage lights.
Group of young people smiling and talking in a dimly lit, colorful neon environment at a TRESC event.
Two people sitting on the floor under purple and red lighting, with a brightly colored wall behind them. One person is sitting and looking at their phone, while the other is leaning forward and talking to them. The wall has signs that say "TRESC" and
A man wearing an orange cap, black hoodie, and green jacket slices a sandwich at a food stand, with a crowd of people in the background under purple and blue lighting.
A group of people at a party or social gathering, with a bearded man smiling in the foreground, holding a drink, surrounded by others holding cups and socializing in a dimly lit room with colorful lights.
Large crowd of people gathered outdoors at night, taking photos and videos with smartphones, with colorful smoke and bright lights in the background, possibly at a concert or event.

  • Berlin

    Together with our friends from JamJam we celebrated the release of the Footlocker x Adidas Tresc Run sneaker, a shoe inspired by the car-tuning trends of the 90’s. We turned a parking lot at Kreuzberg’s notorious Kottbusser Tor into an A1 tuning hotspot, food court and party location and we were happy to welcome Action Bronson as one of our many guest artists who made this night a very special one.

TIKTOK FOR YOU SUMMIT

Three people smiling at a TikTok For You Summit event with a brick wall background and colorful lighting.
DJ performing at a stage with red neon lights and fog, with a large TikTok logo in front.
A woman singing on stage with a microphone, while a group of people dance or socialize in front of large screens displaying graphics and a slide showing a girl with a crown.
People gathering at a conference or event under a sign that reads 'ForYou Summit', with a modern industrial indoor setting featuring a high, patterned ceiling.
Stage with two presenters, after a gospel style performance, on a platform with two screens on each side showing an image of people in a room, with
A person is giving a presentation on stage at a TikTok event, with a large TikTok logo in front of the stage and a tall screen displaying statistics to the right.
Four people sitting on pink and teal couches on a stage with large TikTok logo in front, dark background with blue and purple lighting.
Three people sitting on colorful chairs on a stage with a brick wall background, illuminated by pink and blue lights, participating in a discussion or interview.
Four people sitting on pink and blue armchairs on stage during a panel discussion or conference, with a large screen displaying speaker profiles behind them.
A woman in a light-colored dress standing in front of a large, illuminated sign spelling 'NOT'. She is facing away from the camera, with her arms slightly extended. The background is dark and filled with colorful, abstract digital display graphics.

  • TikTok invited their brand partners, agencies, and marketers for a full-day summit and asked us to make sure no one checked their phone out of boredom. We turned a Berlin industrial hall into a full TikTok universe. Nåpoleon Komplex became three worlds in one space: Performance, Trust, Creative. Each with its own stage, its own installation, its own atmosphere. The programme educated. The experience made it stick. Claw machine between sessions. Logo tunnel on arrival. Späti with trending TikTok products. After-party when it was done.

TIKTOK BUSINESS LOUNGE ITB

View of an airport control tower made of glass and metal, with a person inside, on a cloudy day. The tower stands on a wooden deck with safety railings, overlooking a flat landscape and runway.
Group of people socializing and chatting in a modern, industrial-style office or event space with large windows and minimal decor.
Flower arrangement with white and red flowers on a window sill overlooking a flat landscape.
Two men smiling and talking at a social gathering with a TikTok logo on a large screen in the background.
Two people talking at a high-top table with flowers and drinks, a woman standing nearby with a laptop, and a woman on the side in a blazer, in a modern room with TikTok logo on the wall.
Four men sitting on round cushions in a circular arrangement inside an airport terminal lounge with large windows overlooking an airport runway and open sky.
Interior of an airport control tower with large windows overlooking an airport runway and tarmac, featuring seating with geometric patterned cushions, a flower arrangement, and a counter with mugs.
View from an airport terminal window showing an empty runway and distant cityscape, with a flower vase, coffee set, and utensils on the counter.
View from an airport terminal window showing an airfield with runways, a flower vase with pink and white flowers, and some coffee pots on the counter.
People talking at a professional event with a TikTok logo in the background.
Two people smiling and engaging in conversation at a social gathering or networking event.
Tray of mini savory tarts topped with herbs and cheese.
Tray of stuffed potato skins topped with microgreens and ketchup, with a blurred tray of sushi in the background.
Group of five people engaging in conversation at an exhibition with signs reading "Archiv der Zukunft" and "Archive of the Future" in German and English, and a large TikTok logo on a screen.
People at a social event holding glasses of champagne, smiling and talking in a room with minimalistic decor and a sign that reads 'Archive of the Future' in German and English.
A Slim Jim neon sign sculpture with a bouquet of mixed flowers in a black vase, set in a room with large windows and purple lighting.

  • Berlin

    ITB Berlin 2025, TikTok hosted an exclusive Travel Industry Get-Together—an invitation-only gathering for executives and industry leaders. LÅ BOOM designed and produced the TikTok Business Lounge, a premium space for high-level networking, thought leadership, and immersive brand experiences.

    The guest list, carefully curated by TikTok, brought together decision-makers from the travel industry to explore how TikTok is revolutionizing travel discovery and bookings.

SPOTIFY SPARKS - PARIS

Indoor event space with DJ equipment, large green plants, professional lighting, white seating, and a glass ceiling.
Assorted colorful bottles and jars on a table at a Sprinkles Ice Cream Bar event.
Various jars of colorful candies on a table with metal scoops, at a Spotify Sparks event.
A director's chair with a black fabric seat and backrest labeled 'Spotify Sparks' in white letters, set against a dark background with additional chairs and purple lighting.
Mini tartlets with colorful jam and purple edible flowers, arranged on a tray.
Four champagne glasses filled with a golden bubbly drink, placed in a row on a white surface with a drinks menu standing behind them.
A photography setup with a green backdrop featuring the 'Spotify Spark' logo, a large professional studio light with a diffusing shade, a black case with a 'Spotify Spark' logo, and a small Vox amplifier.
A plastic container of red jelly beans with black logos, alongside other containers of green jelly beans, set on a pink surface with beverage bottles in the background.
A recording studio with black acoustic foam walls, purple ambient lighting, a sign that says Spotify Sparks, two beige armchairs, a DJ turntable, and professional studio lighting equipment.
A promotional display for Spotify Sparks, with a large illuminated sign featuring the Spotify logo and the word Sparks on a textured purple background. At the bottom, a sign with text in French about podcast consumption, beside two beige chairs.
Small cup of vanilla frozen yogurt topped with chocolate and red candies, in a pink and black cup.
A drink with orange color in a transparent glass on a silver tray, placed on a black turntable or DJ equipment, with green leaves in the background.
A young woman with red hair and black headphones dancing behind DJ equipment in a studio or club setting.
Green screen setup with professional lighting, musical instrument case, guitar amplifier, and a stool, with a Spotify Sparks logo on the backdrop.
Person seated on a chair with Spotify SparkS branding, holding a tray of small desserts in a dimly lit room.

  • Paris

    Building on the success of Spotify Sparks in London and Sydney, the Paris edition brought advertising partners together in a high-profile gathering that positioned Spotify as a platform for brands seeking cultural relevance, reach, and creative depth. Under the theme Behind the Scenes, the event translated Spotify’s creative ecosystem into a tangible spatial experience through a set design of flight cases, studio lights, and truss structures, alongside interactive moments including a hair and make-up photo station and a cosy podcast studio, making Spotify’s product portfolio feel real, creative, and accessible for key industry stakeholders.

ZALANDO x STEVE MADDEN

Four women gathered around looking at photographs or cards together in an indoor setting, possibly at a party or social event.
A woman crouching in front of a purple wall display with shoes, handbags, cameras, and a yellow clutch, advertising a collaboration between Steve Madden and Zalando.
People lined up at a bar in a dimly lit nightclub with colorful lighting and a large screen in the background showing 'Steve Madden' and 'zalando' logos.
A woman singing into a microphone on stage, wearing a black mesh outfit with neon green accents.
Two men walking on a wooden floor in a dimly lit room. The man in front is wearing a white suit with gold buttons, has hands in pockets, and a confident smile. The man behind is wearing a bright pink suit with matching pants, sunglasses, and a seriou
A person performing a dance move on the floor at a lively indoor event with seated audience members watching.
A woman in a sheer, glittery dress with green accents, posing with arms raised above her head in front of black wall with two posters, one on each side, and two blue pedestals with accessories.
Display of women's fashion accessories including a pink handbag, gold and silver high heels, a chunky white sneaker, a silver studded handbag, and a pink sneaker, all arranged on purple shelves against a blue wall.
Two women dressed in fashionable outfits posing with drinks at a nightclub or party, with other people in the background and a poster of Steve Madden on the wall.
Stack of brightly colored, reflective shopping bags with the text "Steve Madden x Zalando" on the front, displayed on a black platform with "QAY" written on it in a dark setting.

REXONA x TIKTOK WORLD CUP CAMPAIGN

A group of soccer players and coaches gathered on a field near the goal during a practice session at a stadium hosting the UEFA Euro 2020 tournament.
A person holding a can of Rexona deodorant, sitting on a backpack with a blue shirt inside. The person has bracelets on their wrist, including one with the Euro 2024 logo.
A silver trophy cup is displayed on a glass stand against a backdrop with logos and text indicating a European championship event.
Soccer goalkeeper standing inside the goal on a soccer field, wearing a teal jersey, navy shorts, white gloves, and black cleats, with empty stadium seats and a digital advertising board in the background.
A robotic vacuum cleaner shaped like a blue and black chair with a checkmark on a blue screen, placed on a soccer field in a stadium.
Group of ten people posing in front of a backdrop with EURO 2024 branding, along with a large trophy and a soccer ball, on a colorful floor featuring a design resembling a soccer field, celebrating EURO 2024.
Two cameramen filming on a soccer field inside a stadium with empty blue seats and colorful banners overhead.
Two men in light blue sports jerseys taking a selfie together on a soccer field inside a stadium.
A male soccer player in a teal jersey and black shorts kicking a soccer ball on a stadium field, empty stands in the background.
A man with short dark hair and light skin stands on a soccer field with his arms crossed, wearing a teal sports jersey with geometric patterns and dark shorts, in a stadium with blue seats in the background.
Empty soccer stadium with a green field, goalpost, and blue seats, under a large white domed roof. LED advertising displays line the perimeter of the field.
Young man with curly hair, wearing a black tank top, accessorized with bracelets and rings, adjusting a video camera in an empty stadium.
Two women standing on a soccer field looking at a laptop. One is wearing a gray hoodie and black pants, and the other is in a black sleeveless top with plaid pants. Stadium seats and advertising banners are visible in the background.
A man is playing soccer in a stadium, kicking a soccer ball on the field. There are empty bleachers in the background and some people are watching.
Two people sitting on a football field with soccer balls on their heads, smiling and looking up at the balls, stadium seats in the background.
A group of people in teal sports jerseys inside a large stadium on the field, holding a Rexona banner, with soccer balls on the grass and a Rexona flag nearby, under a domed roof.
A football with a UEFA Euro 2024 Germany logo and a can of Rexona deodorant on a soccer field
A man signing an autograph for a woman on a soccer field.

  • For Rexona and TikTok, LÅ BOOM supported COPA90 in delivering the #HeatOfTheMoment campaign, placing Rexona at the emotional core of football culture. In partnership with UEFA, the activation tapped into high-pressure match moments like penalty shootouts, translating tension and movement into confidence-driven storytelling.

    Built around TikTok-native formats and creator-led momentum, the campaign activated fans across key European markets and connected brand messaging with real game-day emotion. The result positioned Rexona as a reliable deodorant choice for high-pressure moments, strengthening emotional loyalty by linking the brand to confidence when it matters most.

HUBLOT WORLD CUP EVENT

A crowded outdoor event with people socializing under a modern metal canopy, surrounded by trees and contemporary buildings.
A panel discussion taking place in front of a colorful backdrop with a large logo and lights, featuring three people seated on stage with an audience watching.
Outdoor modern patio with seating, hanging umbrella, flowers, and a large decorative white and brown structure.
Empty indoor party or event room with colorful, rainbow-themed decorations and a small stage with stairs.
A green moss wall decorated with colorful letter signs spelling out 'Hublot Loves Football' and surrounded by six soccer balls.
Modern indoor-outdoor lounge with gray sofas, black pillows, and side tables, overlooking a patio with chairs and plants.
Two men at an outdoor bar, one pouring champagne from a bottle into glasses while the other watches, with colorful lighting in the background.
An indoor party with people gathered around a dance floor watching a breakdancer doing a headspin with a soccer ball balanced on his head. The room has colorful lighting, a disco ball hanging from the ceiling, and a DJ in the background.
Colorful sign spelling 'HUBLOT LOVES FOOTBALL' mounted on a green plant wall with soccer ball decorations.

  • For Hublot, LÅ BOOM produced an intimate football celebration in Berlin that brought together sport, culture, and conversation. The evening featured Hublot Ambassadors Dr. Samuel Ross and Alan Roura, alongside special guests including football legend Sami Khedira and Olympic skiing champion Aleksander Aamodt Kilde.

    At the heart of the event was a live conversation between Sami Khedira and Hublot CEO Ricardo Guadalupe, exploring their shared relationship with football, performance, and legacy. Designed as a focused, high-end gathering, the event positioned football not just as a game, but as a cultural force that connects disciplines, generations, and stories.

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